Marketing Management Revision Quiz 1
Authored by Linda Mathew
Business
University
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27 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a microenvironment factor?
Technology
Suppliers
Demographics
Legal systems
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Rising disposable income in a country belongs to which macro factor?
Social
Economic
Political
Cultural
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best represents a technological factor in the macroenvironment?
Consumer lifestyle changes
Internet penetration growth
Population aging
Trade union strikes
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A ban on single-use plastics by the government represents which factor?
Technological
Political/legal
Social
Cultural
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which macro factor is MOST linked to religious festivals influencing sales?
Political
Economic
Cultural
Technological
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market segmentation is:
Selecting one large mass market
Dividing the market into groups with similar needs
Choosing a competitor to attack
Launching a new product
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is NOT a basis of segmentation?
Geographic
Demographic
Technological
Psychographic
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