Marketing Management Revision Quiz 1

Which of the following is a microenvironment factor?

• Technology

• Suppliers

• Demographics

• Legal systems

Rising disposable income in a country belongs to which macro factor?

• Social

• Economic

• Political

• Cultural

Which of the following best represents a technological factor in the macroenvironment?

• Consumer lifestyle changes

• Internet penetration growth

• Population aging

• Trade union strikes

A ban on single-use plastics by the government represents which factor?

• Technological

• Political/legal

• Social

• Cultural

Which macro factor is MOST linked to religious festivals influencing sales?

• Political

• Economic

• Cultural

• Technological

Market segmentation is:

• Selecting one large mass market

• Dividing the market into groups with similar needs

• Choosing a competitor to attack

• Launching a new product

Which of these is NOT a basis of segmentation?

• Geographic

• Demographic

• Technological

• Psychographic

Segmenting based on personality traits is an example of:

• Behavioral segmentation

• Geographic segmentation

• Psychographic segmentation

• Demographic segmentation

A brand focusing on high-income customers is using:

• Geographic segmentation

• Income-based demographic segmentation

• Behavioral segmentation

• Niche marketing

Market targeting means:

• Deciding pricing

• Choosing which segment to serve

• Creating advertisements

• Setting budgets