Chapter 6 Sports Marketing

Product lines can involve variation in the quality of goods sold.

• True

• False

During the preference stage, consumers view brands as valuable.

• True

• False

Salaries for the WBNA and NBA are close to being equal.

• True

• False

Joining an organization such as DECA or FBLA is one way a student can build his or her own personal "brand".

• True

• False

Product ____ are items in addition to the product to make it more attractive to the target market.

• licensed brand

• Targets

• Extensions

• enhancements

Product ____ are features added to the basic product that satisfy additional needs and wants with the same purchase.

• trademark

• extensions

• mix

• enhancements

The ____ components include the product line, packaging, and brand development.

• Product Mix

• trademark

• extensions

• licensed brand

A ____ is a group of similar products with slight variations to satisfy the different needs of consumers.

• Enhancements

• Trademark

• Brand

• Product line

The ____ is the name, symbol, word, design or combination of these elements that identifies a product, service, or company.

• product mix

• Brand

• Trademark

• Product line

The ____ (NCAA) is a voluntary organization through which the nation's colleges and universities govern their athletics programs.

• None of these

• National Collegiate Application Association

• National Collegiate Academics Association

• National Collegiate Athletic Association