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MIDTERM QUIZ

Authored by CRISTETA BON

Business

University

Used 9+ times

MIDTERM QUIZ
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A shoe company designs waterproof boots for customers in areas with high annual rainfall

GEOGRAPHIC

DEMOGRAPHIC

PYSCHOGRAPHIC

BEHAVIORAL

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An airline offers special promotions on flights to warm destinations during winter months for customers in colder regions.

GEOGRAPHIC

DEMOGRAPHIC

PYSCHOGRAPHIC

BEHAVIORAL

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A skincare brand designs an anti-aging cream targeted at women aged 40 and above

GEOGRAPHIC

DEMOGRAPHIC

PYSCHOGRAPHIC

BEHAVIORAL

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A sports apparel brand markets to consumers who live an active and fitness-oriented lifestyle.

GEOGRAPHIC

DEMOGRAPHIC

PYSCHOGRAPHIC

BEHAVIORAL

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A coffee shop creates loyalty cards that reward customers after every 5 purchases

GEOGRAPHIC

DEMOGRAPHIC

PYSCHOGRAPHIC

BEHAVIORAL

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company targets its new line of camping gear to customers who live in rural areas.

GEOGRAPHIC

DEMOGRAPHIC

PYSCHOGRAPHIC

BEHAVIORAL

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A business customizes its website language and currency options for visitors from different countries.

GEOGRAPHIC

DEMOGRAPHIC

PYSCHOGRAPHIC

BEHAVIORAL

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