B207A In class Activity # 1

What is the first step in the marketing process?

• Formulation of the Offering

• Analysis of the Market

• Strategy Selection

• Implementation, Monitoring, and Evaluation

Which of the following is an example of a company using a differentiation strategy?

• Walmart focusing on low prices

• Apple’s innovative designs

• Ryanair minimizing costs

• Costco offering bulk products

Which of the following factors is NOT part of the macroenvironment?

• Social factors

• Technological factors

• Competitors

• Legal factors

Which of the following is an example of market development?

• Coca-Cola entering the bottled water market

• Apple launching new versions of the iPhone

• Netflix expanding its streaming service to new countries

• Coca-Cola boosting sales in established markets

What is the primary focus of the marketing function?

• To analyze market trends

• To manage financial resources

• To create value for customers

• To develop new products