Unit 28 Session 1 recap
Quiz
•
Business
•
University
•
Practice Problem
•
Hard
Andrew McColl
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a brand? Fill in the blank: A brand is what people think about specific products, services, or activities of a company, both in a _______ and _______ way.
practical; emotional
financial; legal
visual; auditory
technical; operational
Answer explanation
A brand encompasses both practical and emotional perceptions. The practical aspect relates to the functionality and quality of products or services, while the emotional aspect involves the feelings and associations people have with the brand.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What triggers the combination of physical and emotional responses related to a brand?
The price of the product
The name, logo, visual identity, or message communicated
The location of the company
The number of employees
Answer explanation
The combination of physical and emotional responses to a brand is primarily triggered by its name, logo, visual identity, and the message it communicates, as these elements shape consumer perceptions and feelings.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the passage, which of the following statements is true?
All products are unique.
Brands are likely to be copied by competitors.
Brands are unique.
Pepsi and Coca-Cola taste completely different.
Answer explanation
The correct statement is 'Brands are unique' because the passage emphasizes the distinctiveness of brands, setting them apart from competitors, unlike products which may share similarities.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Look at the image of different bottled water brands (Evian, Perrier, Fiji, Voss, Solan, Contrex). Based on this image and the title 'What is Branding?', what does branding mean?
Branding is how companies create a unique identity for their products to stand out from others.
Branding is the process of making water taste different.
Branding is only about designing colorful labels for bottles.
Branding means selling products at a higher price.
Answer explanation
Branding is about creating a unique identity for products, helping them stand out in a crowded market. The bottled water brands shown illustrate how each has its own distinct image and appeal.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand of water is associated with making you feel young?
Perrier
Evian
Fiji Water
Volvic
Answer explanation
Evian is often marketed with the idea of youthfulness and vitality, emphasizing its natural mineral content and purity, which contribute to a feeling of rejuvenation.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand of water is described as refreshing, bubbling, and sexy?
Evian
Perrier
Fiji Water
Volvic
Answer explanation
Perrier is often marketed as a refreshing and bubbly mineral water, with a sophisticated image that aligns with being described as 'sexy'. The other options do not carry the same branding attributes.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand of water is described as pure, healthy, and natural?
Evian
Perrier
Fiji Water
Volvic
Answer explanation
Fiji Water is often marketed as pure, healthy, and natural due to its source from aquifers in Fiji, which are known for their mineral content and pristine quality, making it the best choice among the options.
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