Unit 3 Marketing Exam: Product Development & Distribution

What does “product/market fit” mean?

• The product is cheap to make

• The product is liked by a few people

• The product sells well and is recommended by customers

• The product is available in multiple stores

Which of the following is the first phase in reaching product/market fit?

• Monetization stage

• Launch stage

• Idea stage

• Growth stage

What happens during the traction stage of product/market fit?

• The product is being prototyped

• The product gains attention and customer interest

• The product is being discontinued

• The product is being priced

Which phase comes after monetization in the product/market fit process?

• Prototype

• Growth

• Launch

• Idea

A company knows it has reached product/market fit when:

• It has a large warehouse

• Customers stop buying the product

• Sales are high and growing

• The product is only sold locally

Why is product quality important?

• It helps reduce packaging costs

• It increases customer satisfaction

• It allows for faster shipping

• It lowers the price

Which of the following is a sign of poor product quality?

• Easy to use

• Durable and long-lasting

• Prone to breaking

• High customer satisfaction

What is the purpose of quality control testing?

• To increase advertising

• To ensure consistent product standards

• To reduce employee training

• To lower taxes

Who might set quality standards in some industries?

• Social media influencers

• Local health and safety inspectors

• Retail store managers

• Marketing interns

Which of the following is not part of a quality control process?

• Determining quality standards

• Ignoring customer feedback

• Testing products

• Meeting industry regulations