Manajemen Pemasaran
Authored by Tri Septyani
Business
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
“Konsumen adalah raja, maka cari tahu kebutuhannya dan penuhi” merupakan falsafah yang dianut pada era...
A. era pemasaran
B. era produksi
C. era hubungan
D. era penjualan
2.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
Manakah yang tidak termasuk metode riset dasar yang umumnya digunakan peneliti dalam riset pemasaran …
A. kelompok informal
B. observasi
C. survei
D. eksperimen
3.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
Manakah diantara pernyataan berikut yang tidak termasuk langkah-langkah dalam proses perilaku pembeli ….
A. evaluasi alternatif
B. pencarian informasi
C. keputusan pembelian
D. pengenalan masalah atau keinginan
4.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
Bauran pemasaran (marketing mix) terdiri dari…
A. Product, Price, Place, Promotion
B. People, Process, Product, Price
C. Plan, Promotion, Price, Product
D. Promotion, Process, Packaging, Place
5.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Dalam bauran pemasaran (marketing mix), “Product” mengacu pada…
A. Harga yang ditetapkan perusahaan
B. Kegiatan promosi dan iklan
C. Barang atau jasa yang ditawarkan untuk memenuhi kebutuhan
D. Saluran distribusi yang digunakan
6.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
Faktor utama yang memengaruhi perilaku konsumen antara lain…
A. Sosial, psikologis, pribadi, dan budaya
B. Politik, ekonomi, hukum, dan teknologi
C. Produksi, keuangan, operasional, dan SDM
D. Manajer, pelanggan, pesaing, dan pemerintah
7.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
Strategi pemasaran yang menargetkan satu segmen tertentu disebut…
A. Mass marketing
B. Differentiated marketing
C. Concentrated marketing
D. Undifferentiated marketing
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