Hospitality Analytics Quiz asi unit 5

Guest analytics in hospitality primarily focuses on:

• Understanding guest behavior and preferences

• Reducing room cleaning staff

• Only tracking payment data

• Eliminating guest surveys

Which data source is most useful for guest analytics?

• Booking history and guest feedback

• Company profit margin

• Staff attendance records

• Supplier invoices

Guest segmentation in analytics helps in:

• Offering personalized services

• Reducing hotel rooms

• Avoiding guest feedback

• Fixing only room prices

Which technology is often used to track guest preferences?

• CRM systems

• Payroll software

• Data encryption tools

• Antivirus software

Loyalty analytics is mainly used to:

• Track competitor revenue

• Measure and improve repeat guest bookings

• Reduce room availability

• Analyze hotel cleaning schedules

Which metric best represents customer loyalty in hospitality?

• Net Promoter Score (NPS)

• Employee turnover

• Average training hours

• Utility expenses

Loyalty programs benefit hotels by:

• Increasing customer retention

• Reducing marketing needs

• Lowering occupancy rate

• Avoiding dynamic pricing

A high churn rate in loyalty analytics indicates:

• More guests returning

• Loss of repeat customers

• Increased staff retention

• Stable customer base

Customer satisfaction is MOST often measured using:

• Surveys and feedback forms

• Employee payroll systems

• Vendor invoices

• Stock market reports

Which factor has the highest impact on guest satisfaction in hotels?

• Service quality

• Building architecture

• Payroll system design

• Competitor profit margin