Tourism Research Methods and Trends Quiz

Which of these is a closed question that gives quantitative data?

• What can we do to improve our customer service?

• How many holidays have you taken this year?

• Why do you prefer this destination?

• What are your thoughts on travel trends?

What is the main purpose of primary research?

• To analyze existing data

• To collect new data for a specific problem

• To summarize previous research

• To entertain tourists

Why are active and wellness breaks more popular with tourists?

• People want to avoid activity on holidays

• People understand the importance of mental health

• Sports tourism is less popular

• People care less about the environment

What is the difference between primary and secondary research?

• Primary research uses only existing data. Secondary research collects new data.

• Primary research collects new data. Secondary research uses existing data or combines data from different sources.

• Both collect new data.

• Secondary research is always more accurate.

As a travel company, which research method helps you understand why customers like certain destinations?

• Quantitative research, because it provides numerical data about preferences.

• Qualitative research, because it allows for detailed opinions and reasons behind preferences.

• Primary research, because it only uses existing data.

• Secondary research, because it does not require any data collection.

What is a carbon footprint?

• The amount of money spent on travel

• The number of tourists visiting a place

• The amount of carbon dioxide released by an activity

• The distance traveled on a trip

Why would a family choose accommodation with children's meals?

• They have dietary needs

• They are business travelers

• They want to save money

• They are traveling alone

Why do tourists visiting friends and relatives still spend money on activities, food, and transport even if they stay with family?

• Because travel involves additional expenses beyond accommodation

• Because family members pay for everything

• Because activities are always free

• Because transport is not needed

What do business travelers usually look for when booking accommodation?

• Hotels near the city centre for adults

• Hotels with play areas for children

• Hotels with free breakfast for families

• Hotels in remote countryside

How can accommodation providers attract pet owners?

• Provide pet towels, blankets, and bowls

• Ban pets from all rooms

• Charge extra for pet food

• Only allow pets in outdoor areas