MIXED MCQs OF ALL UNITS

Hospitality marketing mainly focuses on:

• Selling tangible goods

• Creating memorable service experiences

• Reducing staff salaries

• Manufacturing efficiency

The core difference between marketing and selling is:

• Selling is product-oriented, marketing is customer-oriented

• Marketing is short-term

• Selling creates long-term relationships

• Both are identical

Which of the following is a unique characteristic of hospitality services?

• Durability

• Intangibility

• Mass production

• Storability

The 7Ps of hospitality marketing include all except:

• Product

• Price

• Packaging

• People

Which term refers to the inability to store services for future sale?

• Intangibility

• Perishability

• Inseparability

• Variability

Understanding consumer needs and wants is the first step of:

• Product distribution

• Marketing process

• Production

• Accounting

In the buying decision process, the first stage is:

• Evaluation of alternatives

• Need recognition

• Purchase decision

• Post-purchase behavior

Corporate travelers usually prioritize:

• Price only

• Convenience and facilities

• Sightseeing

• Food diversity

Customer expectations in hospitality are influenced by:

• Advertising and past experiences

• Accounting standards

• Vendor contracts

• Inflation rates

Market segmentation divides customers based on:

• Ownership

• Similar characteristics

• Business profits

• Employee feedback