ESCP - SEO Quiz - Day 2

What is the definition of a search engine?

• Answer machines designed to discover, understand, and organize the web’s content.
• A paid advertising system
• A data-mining platform that collects browsing data for marketing purposes.
• A crawler directory updated manually by human editors instead of algorithms.

What is the main goal of SEO?

• Improve visibility through paid campaigns to increase traffic and thus conversions
• The goal of SEO is getting rankings in the central area of search results to increase traffic and thus conversions
• Generate traffic through influencer collaborations and external referral websites.
• Increase newsletter subscriptions and email leads through lead magnets.

Why aren’t SEO clicks completely free?

• They require time

• because ranking we will require time, resources and money to be able to rank.
• Because Google charges a minimal maintenance fee for ranking visibility.
• Because SEO traffic depends entirely on paid bidding strategies similar to PPC.

What determines a page’s ranking?

• The visual design of the page
• on the algorithm of the search engine.
• The amount of time a visitor spends on the page and session duration metrics.
• Domain age together with metadata completeness and image optimization.

How are SEO factors broadly grouped?

• Technical, UX, and marketing
• on-page and off-page
• By content structure, technical compliance, and link distribution levels.
• By paid versus organic campaign segmentation within analytics tools.

What is the spider or robot responsible for?

• Tracking paid ad clicks
• crawling & indexing.
• Managing analytics data and web performance dashboards for SEO reports.
• Editing page titles and meta descriptions automatically to improve CTR.

What happens to page content after crawling?

• It’s uploaded to the cloud at AWS
• it is then stored in the Search Engine index.
• It’s hidden from users until the next algorithm update cycle.
• It’s rewritten to match content guidelines from the search provider.

How does the algorithm handle pages?

• it is in charge of crawling and indexing pages
• The algo is in charge of analysing pages and sorting results based on relevancy.
• It arranges them chronologically according to publication date and author.
• It filters them alphabetically by URL to simplify search results display.

What is SEM in southern Europe and LATAM?

• The practice of marketing a business using paid advertisements that appear on search-engine results pages.
• Organic search optimization alone with some remarketing campaigns
• Boosting visibility through sponsored social posts and influencer mentions.
• Using email campaigns and referral links to generate direct traffic.

What is SEM in northern Europe and North America?

• SEM includes bothr SEO and paid search advertising (SEA).
• SEM and SEO are identical
• SEM focuses only on video and display campaigns within content networks.
• SEO is limited to paid partnerships and third-party publishing deals.