FBLA Advertising Sample Questions

Which element of the marketing mix focuses on the communication of a product’s value to consumers?

• Product

• Price

• Place

• Promotion

Extending a product line typically aims to:

• Reduce the number of product options available

• Increase market saturation and meet varied consumer needs

• Limit distribution channels

• Eliminate competition

Which of the following is not considered a function of packaging?

• Protecting the product

• Providing information

• Acting as a silent salesperson

• Determining the advertising budget

In marketing, positioning refers to:

• Physically placing the product in a store

• Pricing the product lower than competitors

• Creating a distinct image in the consumer’s mind

• Deciding which sales promotions to use

In the sales process, which step occurs immediately after presenting the product?

• Closing the sale

• Overcoming objections

• Following up

• Determining customer needs

A primary purpose of sales promotions is to:

• Replace long-term advertising campaigns

• Generate immediate consumer action

• Reduce overall brand awareness

• Eliminate personal selling needs

Which traditional advertising medium typically offers the broadest reach in a short time?

• Radio

• Television

• Direct mail

• Brochures

Cinema advertising is classified as:

• Traditional media

• Outdoor media

• Alternative media

• Direct marketing

A major advantage of transit advertising is:

• High flexibility in changing creative designs daily

• Captive audience in high-traffic areas

• Lower cost per impression than online advertising

• High audience selectivity

Branding is critical because it:

• Reduces the need for promotion

• Helps establish customer loyalty and recognition

• Eliminates the need for packaging

• Guarantees the lowest price