BUS318 – The Business of Social Media (Full MCQ Quiz)

Choose the correct answer from below.

• wrong answer

• non-related answer

• correct answer

• Random answer

What is the estimated global number of social media users expected to reach by the year 2023?

• Around 3.08 billion users

• Around 70% of all Internet users

• Around 3.43 billion users

• Around 100 million people

Which term refers to the process of gaining website traffic or attention through social media sites?

• Word-of-Mouth (WOM)

• Social Media Marketing (SMM)

• Owned Media

• Traditional Marketing Methodologies

What is the definition of "social media" according to the sources?

• Any digital tool used exclusively for sharing photos and videos

• Any digital tool that enables users to create and share content publicly

• Only platforms like Facebook, Twitter, and YouTube

• Traditional print and broadcast media

What type of media is generated by word-of-mouth (WOM) communication, spreading a corporate message from user to user?

• Paid media

• Owned media

• Traditional media

• Earned media

Which statement accurately describes the traditional marketing approach?

• It encourages user participation and dialogue

• It seeks to relinquish control over content

• It emphasizes audience contribution

• It seeks to control the content seen by the audience

What is the fundamental principle underpinning the concept of social media, based on age-old concepts?

• The constant need for new technology

• The human desire to socialize and connect with other people

• The shift of advertising to the Internet

• The development of spam email

Which Social Media Myth states that social media is only for younger generations?

• Social Media Myth #1: Social Media Is Just a Fad

• Social Media Myth #3: There Is No Return on SMM

• Social Media Myth #2: Social Media Is Just for the Young

• Social Media Myth #5: SMM Is New

Which social media network had the highest number of active users worldwide as of April 2020?

• YouTube

• Facebook

• Instagram

• TikTok

According to Social Media Myth #3, how is social media return often measured?

• Only through specific monetary value determined by established methods

• In a variety of different ways, not always as clear-cut as financial ROI

• By determining the cost of hiring consultants

• Exclusively by the decline in traditional advertising budgets