UNIT-2 AND 3

In global packaging design, which of the following is a major cultural consideration?

• A. Font size

• B. Color symbolism

• C. Manufacturing cost

• C. rules and regulations

Toyota ensures worldwide after-sales services and warranties adjusted for local market conditions. This practice reflects:

• A. Standardized service policy

• B. Localized service adaptation

• C. Global warranty strategy

• D. Differential pricing policy

A company like Unilever introducing a detergent specifically for washing clothes in cold water in Nordic countries demonstrates:

• A. Product innovation for climatic adaptation

• B. Global standardization

• C. Economies of scale

• D. Psychological pricing

The “Buy Online, Pick Up In-Store” (BOPIS) trend used by Nike globally reflects:

• a) Global pricing

• b) Omni-channel distribution innovation

• c) Environmental factors

• d) Local retail chaos

In global pricing, “gray markets” occur when:

• a) Products are painted gray

• b) Goods are imported legally but sold through unauthorized channels

• c) Prices turn dull

• d) Discounts get lost in translation

“Smuggling” in international trade often occurs because:

• a) Companies love adventure

• b) Import restrictions and high tariffs exist

• c) Consumers prefer hidden products

• d) t’s a new distribution strategy from Amazon

is the act of creating and applying descriptive tags, labels, or printed materials to a product or its packaging.

A firm facing unofficial imports or “grey markets” is challenged by:

• A. Smuggling

• B. Local competition

• C. Exchange controls

• D. Transportation delays

Amazon’s ability to deliver across 100+ countries through a unified global network showcases excellence in:



D. Service differentiation

• A. Global branding

• B. Global adaptation

• C. Global logistics

• D. Service differentiation

refers to the process of designing and producing the container or wrapper for a product.