Entrepreneurship Quiz 2

Which of the following best defines a small business according to U.S. standards?

• A business owned by multiple corporations

• A business independently owned and not dominant in its field

• A government-regulated enterprise with limited employees

• A large company with subsidiaries

Which of the following is not a type of small business activity?

• Manufacturing

• Wholesaling

• Export Financing

• Retailing

According to the American Marketing Association, a brand is:

• The personality of a business owner

• A logo or visual identity only

• A name, term, symbol, or design used to identify and differentiate a product

• The quality perception of customers toward a product

What is a pictorial mark in logo design?

• A logo consisting only of the company's initials

• A purely image-based symbol representing a brand

• A logo containing both text and images

• A typographic design of the business name

Which of the following is not a characteristic of a good brand name?

• Distinctive

• Meaningful

• Complicated

• Short

A café owner wants a vintage circular logo with orange and brown colors and a coffee cup silhouette. Which type of logo is most appropriate?

• Monogram

• Emblem

• Wordmark

An entrepreneur chooses “Handiplast” for his product to describe its function. This brand name is an example of:

• Descriptive Brand Name

• Suggestive Brand Name

• Empty Vessel Brand Name

• Product Association Name

A small retail business maintains close relations with customers and adjusts quickly to market changes. Which advantage of small businesses does this reflect?

• Economies of scale

• Independence and flexibility

• Corporate dominance

• Low innovation

A logo that includes the business name and an image of a wave side by side is an example of a:

• Combination mark

• Abstract mark

• Wordmark

• Emblem

A brand name like “Twitter” that hints at the quick exchange of short messages is an example of:

• Descriptive name

• Suggestive name

• Freestanding name

• Abstract name