Module 2 Practice Exam

Which of the following is a core creative element for sports social media content?

• Equipment inventory

• Vocabulary

• Ticket operations

• Uniform style

The ability for teams and athletes to directly communicate with fans online reflects:

• Editorial independence

• Media bypass

• Neutral coverage

• Paywall journalism

What does Agenda-Setting Theory suggest?

• Media always tells people how to think

• Media determines which topics audiences think about

• Media is unbiased at all times

• Media has no influence on perception

A consistent brand narrative on social media helps improve:

• Ticket pricing

• Content ownership rights

• Audience recognition and engagement

• Mascot design

What is editorial content expected to remain?

• Promotional only

• Neutral and independent

• Highly opinionated

• Team-controlled

One major challenge to editorial sports media today is:

• Too much athlete access

• Shrinking access to teams and players

• Lack of fan interest

• Elimination of press credentials

Organizational websites give sport PR professionals:

• No message control

• Large-scale, on-demand message delivery

• Only private distribution

• Limited audience reach

A KPI used to evaluate websites includes:

• Font size

• Conversion rate

• Number of billboards near city

• Number of mascots featured

What do game notes provide?

• Season-end statistics only

• Critical, timely information for media throughout a season

• Athletes’ personal contract details

• Stadium maintenance schedules

Which organizational media tactic is often considered the "calling card" for sports information professionals?

• Annual reports

• Game notes

• Fan webcasts

• Tailgate flyers