Module 2 Practice Exam

Module 2 Practice Exam

University

39 Qs

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Module 2 Practice Exam

Module 2 Practice Exam

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Kimberly Nunez

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39 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a core creative element for sports social media content?

Equipment inventory

Vocabulary

Ticket operations

Uniform style

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The ability for teams and athletes to directly communicate with fans online reflects:

Editorial independence

Media bypass

Neutral coverage

Paywall journalism

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Agenda-Setting Theory suggest?

Media always tells people how to think

Media determines which topics audiences think about

Media is unbiased at all times

Media has no influence on perception

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A consistent brand narrative on social media helps improve:

Ticket pricing

Content ownership rights

Audience recognition and engagement

Mascot design

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is editorial content expected to remain?

Promotional only

Neutral and independent

Highly opinionated

Team-controlled

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One major challenge to editorial sports media today is:

Too much athlete access

Shrinking access to teams and players

Lack of fan interest

Elimination of press credentials

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Organizational websites give sport PR professionals:

No message control

Large-scale, on-demand message delivery

Only private distribution

Limited audience reach

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