Marketing Ethics Quiz

What is a critical component of a successful marketing strategy?

• Aggressive advertising

• Market share

• Ethical standards

• Creativity

What are ethics in marketing primarily based on?

• Profit maximization

• Moral standards

• Market trends

• Consumer preferences

Which organization has a Code of Ethics that identifies core ethical values?

• International Business Council

• American Marketing Association

• Federal Trade Commission

• World Marketing Association

Which of the following is NOT one of the six core ethical values identified by the American Marketing Association?

• Honesty

• Respect

• Profitability

• Transparency

What does CSR stand for?

• Corporate Sales Revenue

• Consumer Satisfaction Rating

• Corporate Social Responsibility

• Community Service Requirement

Which dimension of CSR focuses on legal obligations?

• Ethical dimension

• Legal dimension

• Philanthropic dimension

• Economic dimension

What is the primary goal of sustainable marketing?

• Increasing market share

• Creating value while protecting natural systems

• Enhancing brand loyalty

• Maximizing profits

What does tactical greening involve?

• Small eco-friendly changes in one part of the business

• Complete product redesign

• Company-wide sustainability efforts

• Visible changes to the company logo

Which strategy aims to optimize resource usage and minimize waste?

• Eco-branding

• Eco-efficiency

• Beyond Compliance Leadership

• Environmental Cost Leadership

What is eco-branding?

• Offering the lowest prices

• Creating a unique brand identity through environmental features

• Meeting legal requirements

• Reducing production costs