DECA Entrepreneurship Vocabulary

What is the term for the following definition? A statement or promise of value of a given product or service, including features and benefits.

• Value Proposition

• Market Segmentation

• Brand Equity

• Customer Persona

What is the term for the following definition? The practice of raising money online through many small donations from regular people, rather than one larger amount from an investor.

• Crowdfunding

• Angel Investing

• Venture Capital

• Bootstrapping

What is the term for the following definition? To propose a business idea, usually with the goal of obtaining a contract or funding.

• Pitch

• Audit

• Merge

• Lease

What is the term for the following definition? When two companies join together to become one company.

• Merger

• Acquisition

• Franchise

• Divestiture

What is the term for the following definition? A thing that stands out about a product or service over that of another company.

• Unique Selling Point (USP)

• Market Share

• Brand Loyalty

• Customer Retention

What is the term for the following definition? A risky project or business idea.

• Venture

• Routine

• Guarantee

• Tradition

What is the term for the following definition? The activity of starting businesses for profit.

• Entrepreneurship

• Philanthropy

• Monopoly

• Franchising

What is the term for the following definition? A description of how an existing business or business idea plans to achieve success, make a profit, and create value.

• Business Model

• Market Research

• Revenue Stream

• Value Proposition

What is the term for the following definition? An estimate of the worth of a business entity and its assets.

• Business Valuation

• Depreciation

• Revenue Recognition

• Asset Allocation

What is the term for the following definition? Individuals who back emerging entrepreneurial ventures, usually as a bridge to get from the self-funded stage to the level of business that would both need and attract venture capital.

• Angel Investors

• Venture Capitalists

• Business Incubators

• Crowdfunding Platforms