MBA - MIS Quiz

Do you know the national animal of Sri Lanka?

• Sri Lankan junglefowl

• Grizzled giant squirrel

• Asian Elephant

• Leopard

Which district does the Sinharaja Forest not span?

• Kaluthara

• Rathnapura

• Galle

• Matara

What is the capital of Australia?

• Canberra

• Sydney

• Melbourne

• Brisbane

What should be excluded from the macro environment analysis?

• Economic

• Demographic

• Internal systems

• Social

What is NOT a key component of MIS?

• Internal Records

• Marketing Intelligence

• Marketing Myopia

• Marketing Research

What is the meaning of CRM in marketing?

• Customer Recycle Management

• Customer Retention Management

• Customer Ratio Management

• Customer Relationship Management

What is not considered a type of marketing research?

• Interviews

• Focus groups

• Surveys

• Whatsapp Chats

What should not be considered as MIS Tools & Techniques?

• Web and Social Media Analytics

• Competitor Monitoring Tools

• Email Marketing

• Learning Management Systems

What is the usage of tools like SEMrush and Ahrefs?

• Social Media Analysis

• Competitor Analysis

• Environmental Anaylsis

• Marketing Research

What is the responsibility of the Data Science team?

• Share data with government

• External factors analysis

• Collecting, cleaning, and analyzing data

• Competitor Analysis