Understanding Consumer Behavior Quiz

What is the average number of conscious decisions an American makes daily, according to Columbia University researchers?

• 100

• 50

• 70

• 90

Which theory is based on Maslow’s Hierarchy of Needs?

• The Economic Model

• The Psychoanalytical Model

• The Learning Model

• The Sociological Model

What is the first level of Maslow’s Hierarchy of Needs?

• Safety

• Self-Actualization

• Physiological Needs

• Love and Belonging

What did Taylor buy to satisfy her basic nutrition needs during the school field trip?

• Fast food

• Chopped chicken salad

• Souvenir t-shirt

• Small keychain

Which model focuses on social factors and group dynamics influencing purchasing decisions?

• The Sociological Model

• The Psychoanalytical Model

• The Learning Model

• The Economic Model

What type of backpack did Alex choose to balance his environmental values and desire to fit in?

• Rolling backpack

• Canvas backpack made from recycled materials

• Trendy canvas backpack

• Eco-friendly rolling backpack

Which model assumes consumers make logical and deliberate choices within their financial limitations?

• The Learning Model

• The Economic Model

• The Sociological Model

• The Psychoanalytical Model

What did Emma decide to do about buying a new video game console?

• Borrow one from a friend

• Choose a cheaper console

• Wait for a sale

• Buy it immediately

Which model examines both conscious and unconscious motives behind consumer behavior?

• The Economic Model

• The Psychoanalytical Model

• The Sociological Model

• The Learning Model

What influenced Kyler’s decision to buy high-end sneakers?

• Durability and style

• Advertisements and peer influence

• Comfort and practicality

• Price and quality