Customer Relationship Management

What does CRM stand for?

• Customer Revenue Management

• Customer Relationship Management

• Corporate Relationship Marketing

• Client Retention Model

The main goal of CRM is to:

• Increase taxes

• Improve customer service relationships

• Reduce staff

• Close offices

CRM focuses mainly on:

• Supplier growth

• Customer retention and sales growth

• Employee promotions

• Product manufacturing

CRM systems collect data from:

• Only emails

• Only telephone calls

• Multiple communication channels

• Paper records only

Which of the following is NOT a CRM communication channel?

• Website

• Social media

• Live chat

• Warehouse

CRM helps mainly in:

• Reducing salaries

• Retaining customers

• Increasing taxes

• Closing stores

One major benefit of CRM is:

• Customer dissatisfaction

• Higher business every time

• Poor communication

• Less customer data

CRM improves relationship between:

• Employees only

• Organization and customers

• Government and public

• Suppliers only

CRM helps in discovering:

• New buildings

• New customers

• New laws

• New machines

CRM helps increase:

• Customer complaints

• Customer revenues

• Product defects

• Office expenses