Unit 5_Vocabulary Review

Many companies now use social media influencers to ______ their products.

• target

• endorse

• place

• run

A short advertisement that looks like an article in a magazine is called an ______.

• banner ad

• advertorial

• poster

• exhibition

Large advertisements displayed beside roads are known as ______.

• pop-ups

• mailshots

• billboards

• commercials

When a brand pays to have its product shown in a movie, this is called ______.

• sponsorship

• targeting

• product placement

• outdoor advertising

Companies often give away ______ so customers can try products before buying them.

• pop-ups

• exhibitions

• free samples

• posters

Online ads that suddenly appear on your screen are known as ______.

• banner ads

• pop-ups

• posters

• leaflets

A company may ______ an advertising campaign to promote a new product.

• run

• communicate

• sponsor

• target

Advertising in public places such as buses, streets, and train stations is called ______.

• press advertising

• viral advertising

• outdoor advertising

• point-of-sale

A famous athlete appearing in an advertisement is an example of celebrity ______.

• communication

• endorsement

• placement

• exhibition

A brand logo printed on event banners because the company paid for the event shows ______.

• sponsorship

• product placement

• advertising run

• targeting