INTERNATIONAL COMPETITIVE STRATEGY IN INTERNATIONAL BUSINESS

In designing a global business strategy, companies take two considerations when choosing the best strategy to market their products. The two considerations would be

• Global economic and Global responsiveness

• Market growth and Market share

• Local adaptation and Lower cost pressure

• Local integration and Economic of scale

Which of the following best describes an international strategy?

• A company standardizes its products across all markets to achieve economies of scale.

• A company exports products and relies mainly on its home market while doing some business overseas.

• A company customizes products and marketing strategies to meet local conditions in each market.

• A company balances cost efficiency with local responsiveness by blending global and local strategies.

A company using __________ will customizes products or processes to the specific conditions in each country.

• Multidomestic Strategy

• Global Strategy

• International Strategy

• Transnational Strategy

___________ focus mainly on the company's home market while doing some business overseas.

• Multidomestic Strategy

• Global Strategy

• International Strategy

• Transnational Strategy

Which strategy focuses on achieving cost efficiency by offering uniform products worldwide?

• Multidomestic Strategy

• Global Strategy

• International Strategy

• Transnational Strategy

A company does not attempt to customize its products for international markets. It does not intend to expand globally but does export some products to take advantage of international opportunities, is known as

• Multidomestic Strategy

• Global Strategy

• International Strategy

• Transnational Strategy

A company focuses on customizing advertising and commercial efforts to local markets, is a form of

• Multidomestic Strategy

• Global Strategy

• International Strategy

• Transnational Strategy

Company that using _________ might offer a very similar experience in every country they're in, such as a restaurant or retailer that has the same look and style in every country. However, these businesses also often customize the experience based on the location of each branch, perhaps by removing aspects that may be offensive to local culture.

• Multidomestic Strategy

• Global Strategy

• International Strategy

• Transnational Strategy

MakerBot manufactures 3D printers in several countries and actively selling its 3D printers to every country in the world. What is its global business strategy?

• Multidomestic Strategy

• Global Strategy

• International Strategy

• Transnational Strategy

Nike offers region-specific sports shoe designs to cater to the unique preferences and performance needs of athletes in different parts of the world. It is a form of

• Multidomestic Strategy

• Global Strategy

• International Strategy

• Transnational Strategy