UNIT 2 RESEARCH AND PLAN A MARKETING CAMPAIGN

What is marketing?

• A way to make products cheaper

• A means of promoting a business and the products it offers

• Only selling products online

• Only making adverts on TV

Without marketing, customers will:

• Always buy more products

• Not be aware of the product the business offers

• Get free products

• Only buy from friends

What is the oldest and most effective form of marketing?

• TV advertising

• Social media posts

What is a "need"?

• Something nice to have but not important

• An essential thing we must have to survive

• Something we see on social media

• A luxury product

What is a "want"?

• Something we must have to live

• Something we desire but don't need to survive

• Only food and water

• Only school materials

What is a financial objective mainly related to?

• Employee happiness

• Sales

• Office design

• Staff uniforms

What does "increasing sales" mean?

• Reducing the number of customers

• Reducing the number of products

• Finding more customers or selling a wider range of products

• Closing the business early

What is a non-financial objective?

• An objective only about money

• An objective that focuses on intangible benefits like brand perception and customer relationships

• An objective to reduce salaries

• An objective to pay more tax

What does "tangible" mean?

• Having no physical existence

• Something you can touch and feel

• Only ideas in your mind

• Future plans only

What does "intangible" mean?

• the best people in Maabelah

• Have a physical existence

• having no pysical existence

• Someone from another planet coming to earth