Loyalty Program Quiz

What is the main purpose of a loyalty program?

• Reduce staff workload

• Increase profit and repeat business

• Train employees

• Reduce hotel prices

Which of the following is part of loyalty elements?

• Price only

• Recognition and belonging

• Advertising

• Competition

Why do guests join loyalty programs?

• To pay more

• For recognition, status, and benefits

• To avoid hotels

• For free transport

What percentage of guests prefer hotels with loyalty programs?

• 20%

• 36%

• 50%

• 75%

What do guests expect from loyalty programs?

• Cheap prices only

• Recognition and practical advantages

• Free flights

• No service

Why do loyalty programs exist?

• To reduce staff

• To increase direct bookings and repeat guests

• To close hotels

• To reduce service

What is one OTA strategy?

• Delayed rewards

• Instant gratification

• No rewards

• Manual booking only

What is one hotel chain loyalty strategy?

• No discounts

• Member-only rates

• No benefits

• No upgrades

How much is the membership fee?

• IDR 100,000

• Free

• IDR 500,000

• Depends on room

How can guests register?

• Only at airport

• Website, PMS, POS, admin, chatbot

• Only phone

• Only email