Facebook Ads and Page Management Quiz

What is the main difference between a Facebook Profile and a Facebook Page?

• A Profile is for businesses, while a Page is for personal use

• A Profile is for personal use, while a Page is designed for businesses, brands, or public figures

• A Profile and a Page are exactly the same thing

• A Page can only be created by Facebook employees

Which of the following is a feature available on a Facebook Page but NOT on a personal Facebook Profile?

• Sending friend requests

• Posting personal status updates

• Viewing Page Insights and analytics

• Adding a profile picture

What does the term "Ads Hierarchy" in Meta Ads refer to?

• The ranking of Facebook users based on their activity

• The three-level structure consisting of Campaign, Ad Set, and Ad

• The order in which ads are shown to users based on their age

• The number of ads a business can run at one time

In Meta Ads hierarchy, which level is responsible for setting the budget and schedule for your ads?

• Campaign level

• Ad level

• Ad Set level

• Business Manager level

At which level of the Meta Ads hierarchy do you define the overall marketing objective, such as brand awareness or lead generation?

• Ad level

• Ad Set level

• Campaign level

• Audience level

Which of the following best describes the "Ad" level in the Meta Ads hierarchy?

• Where you choose your target audience

• Where you set your overall campaign goal

• Where you create the actual creative content such as images, videos, and text

• Where you set your daily or lifetime budget

What is a "Target Audience" in the context of running Meta Ads?

• The group of Facebook employees who review your ads

• The specific group of people you want your ads to reach based on certain criteria

• The total number of people who have liked your Facebook Page

• The list of competitors you want to outperform

Which of the following is NOT a targeting option available when setting up a Meta Ad audience?

• Age and gender

• Interests and behaviors

• Eye color

• Geographic location

How many people can "Like" a Facebook Page?

• A maximum of 5,000 people

• A maximum of 500 people

• Only friends of the Page admin

• An unlimited number of people

Which of the following roles can be assigned to someone helping manage a Facebook Page?

• Subscriber

• Follower

• Admin

• Viewer