Worksheet: IMC, Distribution, and Digital Marketing

Which IMC tool involves face-to-face presentations?

• Personal Selling

• Public Relations

• Sales Promotion

• Advertising

Which modern channel allows customers to book via comparison platforms like Agoda?

• Flyers

• Walk-in Bookings

• OTAs

• Tour Operators

Selling directly through a hotel’s website is an example of:

• Direct Distribution

• Indirect Distribution

• Channel Conflict

• Promotion

Who creates complete travel packages including flights, hotels, and activities?

• Travel Agents

• OTAs

• DMOs

• Tour Operators

When prices differ across channels, this is called:

• Channel Conflict

• Promotion Mix

• Branding

• Media Planning

DMOs are responsible for:

• Creating hotel packages

• Promoting destinations

• Selling airline tickets

• Managing channel conflict

Which IMC tool involves paid messages like TV ads?

• Advertising

• Sales Promotion

• Personal Selling

• Public Relations

Which IMC tool involves discounts, coupons, and contests?

• Advertising

• Public Relations

• Sales Promotion

• Branding

A traveler books directly on Cebu Pacific’s website. This is:

• Direct Distribution

• Indirect Distribution

• OTA Service

• Branding

The slogan “It’s more fun in the Philippines” is an example of:

• Branding

• Media Planning

• Channel Conflict

• Message Development