B8: Marketing Mix & Branding Essentials
Authored by Rebecca Close
Social Studies
6th - 8th Grade
Used 2+ times
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11 questions
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1.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
Marketing is the process of identifying customer needs and satisfying them (a) .
2.
OPEN ENDED QUESTION
3 mins • 1 pt
What are the four Ps in the marketing mix?
Evaluate responses using AI:
OFF
3.
OPEN ENDED QUESTION
1 min • Ungraded
What is the relationship between a Unique Selling Point (USP) and the price a customer is willing to pay?
Evaluate responses using AI:
OFF
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following statements best describes the marketing mix?
It combines all the elements that are important in marketing.
It will guarantee the success of a product.
It is the decisions that a business must take to market a product effectively.
It is not important for the marketing of industrial goods.
5.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
A (a) is a name, term, sign, symbol, or design intended to identify and distinguish the goods or services of one seller from others.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT an aim of promotion?
To attract the attention of consumers
To create a brand image
To improve the quality of a product
To encourage retailers to stock the product
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A good example of promotion is:
sponsorship
skimming pricing
direct sales
value added
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