Quiz: Porter’s Five Forces and the Marketing Mix (7Ps)

Which of the following is not one of Porter’s Five Forces?

• Threat of new entrants

• Bargaining power of suppliers

• Rivalry among existing competitors

• Customer satisfaction levels

Name two of Porter’s Five Forces and briefly explain how one of them can affect a business.

(a)  

Which list shows the original 4Ps of the marketing mix?

• Product, Price, Place, Promotion

• Product, People, Process, Physical evidence

• Price, Place, Promotion, People

• Product, Promotion, Process, Physical evidence

The extended marketing mix (7Ps) adds three more elements to the original 4Ps. Which option correctly shows the three extra Ps?

• A. People, Process, Physical evidence

• B. People, Product, Profit

• C. Place, Process, Price

• D. Promotion, People, Planning

A business could use one of the 7Ps to improve its marketing strategy. Which of the following is an example of improving 'Promotion'?

• Launching a social media campaign to reach more customers.

• Reducing the price of products to attract more buyers.

• Changing the location of the store to increase foot traffic.

• Improving the packaging design to make products more appealing.

A café wants to improve its customer experience.

a) Which one P of the 7Ps does “training staff to serve customers more quickly and politely” relate to?
b) Which one P does “changing the layout and decoration of the café so it feels more comfortable” relate to?

Porter’s Five Forces helps a business to:

• Choose a new logo and slogan

• Understand the competition and other pressures in the market

• Decide staff salaries

• Design the product packaging

Give one example of a substitute product for a cinema ticket.

• A streaming service subscription (e.g., Netflix)

• A concert ticket

• A museum entry pass

• A theme park ticket

Fill in the missing words for the basic Ps: Product, _______, Place, _______.

• Price, Promotion

• Profit, People

• Process, Policy

• Position, Packaging

Which P does the action 'The business trains staff to be friendly and helpful' link to?

• People

• Product

• Promotion

• Process