Building a Billion-Dollar Cookie Empire

What year was Crumble Cookies founded?

• 2015

• 2016

• 2017

• 2018

How much did Jason McGaan invest to start Crumble Cookies?

• $150,000

• $100,000

• $68,000

• $50,000

What was Jason McGaan's profession before starting Crumble Cookies?

• Chef

• Marketer

• Baker

• Technologist

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Who is Sawyer Hemley in relation to Jason McGaan?

• Business partner

• Wife's cousin

• Friend

• Brother

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What was the first major challenge faced by Jason and Sawyer when developing their first cookie?

• Choosing the right chocolate chips

• Marketing the product

• Finding a location

• Hiring staff

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Where was the first Crumble Cookies store located?

• Salt Lake City

• Ogden

• Logan

• Provo

What innovative menu strategy did Crumble Cookies introduce?

• Rotating weekly flavors

• Seasonal offerings

• Monthly themes

• Daily specials

What was the purpose of Crumble's in-house app launched in 2018?

• To streamline customer experience

• To sell merchandise

• To offer discounts

• To provide baking tips

How many social media followers does Crumble Cookies have?

• 14 million

• 12 million

• 10 million

• 16 million

What is one of the biggest lessons Jason McGaan learned from starting Crumble?

• Avoid risks

• Just get started

• Immediate success

• Perfect planning

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