Temu's Impact on E-commerce

Temu, a discount retail app, has rapidly grown to 51 million monthly users in the US, challenging e-commerce giants like Amazon. Its strategy involves selling low-cost goods from China and aggressive marketing, including Super Bowl ads. Despite concerns over product quality and regulatory scrutiny, Temu's growth continues, impacting digital ad costs and market dynamics. The company aims to replicate its success in China by leveraging its parent company PDD's resources. However, questions remain about the sustainability of its growth and ability to drive repeat purchases.

How long did it take Temu to reach 51 million monthly active users in the US?

• One year

• Two years

• Six months

• Five years

What is the name of Temu's parent company?

• Alibaba

• JD.com

• Tencent

• PDD Holdings

How much did Temu spend on advertising in 2023?

• $500 million

• $2 billion

• $3 billion

• $1.7 billion

Which feature sets Temu apart in how it gamifies shopping online?

• Roulette wheel with prizes

• Flash sales

• Loyalty points

• Subscription services

Which other Chinese-founded companies are making their mark in US e-commerce alongside Temu?

• Meituan and Didi

• Tencent and Baidu

• Shein and TikTok

• Alibaba and JD.com

What is the estimated market value of goods sold on Temu in 2023?

• $17 billion

• $10 billion

• $25 billion

• $5 billion

What is the standard shipping time for Temu?

• 6 to 22 days

• 1 to 3 days

• 4 to 11 days

• 2 to 5 days

What was Amazon's response to the competition from Temu?

• Increased advertising budget

• Reduced seller fees for clothing under $20

• Introduced new product lines

• Partnered with other e-commerce platforms

What is one of the main concerns consumers have about Temu's products?

• Limited product range

• Product safety and quality

• Long delivery times

• High prices

What did a 2023 report from a congressional commission highlight about Temu?

• Data risks and use of forced labor

• High shipping costs

• Poor marketing strategies

• Lack of customer service