Influencer Marketing Concepts Assessment

The video explains the concept of influencers, individuals who impact the decisions of their followers. It highlights the importance of influencer marketing, where businesses collaborate with influencers to promote products and reach a wider audience. The video also discusses the benefits of such collaborations and provides insights into the future of influencer marketing, supported by a Forbes survey. Finally, it offers resources for further learning on the topic.

What is the primary role of an influencer?

• To manage social media accounts

• To influence the decisions of their followers

• To design marketing campaigns

• To create content for brands

Why do people tend to follow the recommendations of influencers?

• Because influencers are celebrities

• Because influencers have the best production quality

• Because influencers are experts or enthusiasts in a particular field

• Because influencers offer discounts

Which of the following is an example of an influencer in the context of the video?

• A news reporter

• A football coach

• A famous actor

• A knowledgeable friend recommending running shoes

What is a key benefit of collaborating with influencers?

• They can design your website

• They can manage your social media accounts

• They can help reach a larger or more targeted audience

• They can create advertisements for free

What is a micro-influencer?

• An influencer with millions of followers

• An influencer with a small but highly engaged audience

• An influencer who only posts occasionally

• An influencer who focuses on multiple niches

How does influencer marketing complement other marketing strategies?

• By replacing traditional advertising

• By reducing the need for social media presence

• By focusing solely on product reviews

• By enhancing the reach and engagement of existing campaigns

Which social media platforms are mentioned as part of a marketing strategy?

• Pinterest, Reddit, Tumblr

• LinkedIn, Snapchat, TikTok

• YouTube, WhatsApp, WeChat

• Facebook, Instagram, Twitter

What percentage of companies planned to use influencer marketing in 2017 according to Forbes?

• 50%

• 60%

• 87%

• 75%

What is the main focus of the new video series introduced at the end?

• How to create content

• How to design a website

• How to gain followers

• How to use influencer marketing to boost your business

Where can viewers find more information about influencer marketing?

• In the video description

• On the website comoganarseguidores.com

• In the comments section

• On the YouTube channel