Understanding Likert Scale

The video tutorial discusses the Likert scale, a common survey tool used to gauge opinions. It explains the importance of using an odd number of options to allow for a neutral response and highlights the typical number of options used, such as 5 or 7. The video clarifies that Likert scales are closed surveys with fixed response options, emphasizing the role of the neutral option in providing flexibility. The tutorial concludes with a summary and encourages viewers to engage with further questions.

What is the main topic of the video?

• Customer feedback

• Likert scale

• Types of surveys

• Research methodologies

What does the Likert scale allow respondents to do?

• Provide open-ended responses

• Choose between two options

• Select from a range of points

• Skip questions

Why is the correct answer 'C' in the Likert scale question?

• It allows for flexible responses

• It includes an intermediate option

• It has an even number of points

• It is the most common format

Why is it important for the Likert scale to have an odd number of options?

• To avoid bias

• To include a neutral option

• To make it easier to analyze

• To reduce the number of responses

What is a common scenario where Likert scale questionnaires are used?

• After a car repair

• During a job interview

• In a classroom setting

• At a grocery store

What is the most frequent number of options used in Likert scales?

• 3

• 9

• 5

• 7

Why might having too many options in a Likert scale be impractical?

• It is harder to analyze

• It takes too long to complete

• It dilutes the responses

• It can confuse respondents

What does the option 'C' in the Likert scale represent?

• Strongly disagree

• Disagree

• Neutral

• Strongly agree

What is the purpose of the intermediate option in a Likert scale?

• To reduce the number of responses

• To allow for undecided responses

• To force a decision

• To make the survey shorter

What should you do if you have more questions about the Likert scale?

• Ask a friend

• Watch another video

• Leave a comment

• Search online