Exploring Visual Literacy in Advertisements

What is the primary goal of advertising?

• To inform the public about global issues

• To sell commercial products or services

• To provide entertainment to the audience

• To educate the public on critical thinking

Which model is used for analyzing advertisements?

• The SWOT analysis

• The IDEAL model

• The ADA model

• The SMART model

What does the 'A' in ADA model stand for?

• Assessment

• Appeal

• Awareness

• Action

How do advertisements from the past use ideology?

• By challenging societal beliefs

• By using societal beliefs to sell products

• By promoting gender equality

• By focusing on product quality only

What role does ideology play in modern advertising?

• It is no longer relevant

• It is used to exploit societal beliefs for product sales

• It is used to challenge and change societal beliefs

• It is only used for political advertisements

What is sensationalism in media?

• A technique to ensure the accuracy of news

• A method to reduce public interest in stories

• Using exciting stories to provoke public interest

• A way to accurately report news

What is a direct source in advertising?

• A celebrity endorsing a product

• An article about the product

• A statistical report on the product's effectiveness

• A customer review of the product

What is the effect of celebrity endorsements in advertisements?

• Reduces the product's visibility

• Decreases product credibility

• Increases likelihood of product purchase

• Has no effect on consumer behavior

What is the main intention of most advertisers?

• To create awareness about global issues

• To educate the public

• To entertain the audience

• To sell products or services

How do some advertisements aim to raise awareness on global issues?

• By using sensationalism

• By focusing solely on product sales

• By indicating the consequences of certain actions

• By exploiting ideologies