Building a Coffee Empire: The Anchorhead Story

Building a Coffee Empire: The Anchorhead Story

Assessment

Interactive Video

Business

9th - 12th Grade

Medium

Created by

Jackson Turner

Used 2+ times

FREE Resource

The video follows Jake's journey from an idea to a successful coffee business. It covers the initial challenges, growth strategies, financial insights, and the transition from retail to wholesale. Jake shares valuable lessons and advice for aspiring entrepreneurs, emphasizing the importance of location, brand building, and financial management.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial goal for daily sales at Anchorhead's first location?

$2,700

$3,000

$1,500

$2,100

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What industry did the founders of Anchorhead Coffee originally work in?

Audio Engineering

Culinary Arts

Marketing

Retail Management

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy did Anchorhead use to build brand awareness when opening their first coffee shop?

Billboard Advertising

Free Drink Cards

Television Advertisements

Social Media Campaigns

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key lesson learned from Anchorhead's failed location?

Significance of location

Importance of marketing

Value of customer feedback

Need for diverse products

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a unique marketing approach used by Anchorhead?

Radio advertisements

Celebrity endorsements

Word of mouth and free samples

Hiring a PR firm

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Anchorhead decide to start baking their own goods?

To increase profit margins

To expand their menu

To improve product quality

To reduce labor costs

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Anchorhead initially finance their first coffee shop?

Private Investors

Crowdfunding

Bank Loan

Personal Savings

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