What was the initial goal for daily sales at Anchorhead's first location?

Building a Coffee Empire: The Anchorhead Story

Interactive Video
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Business
•
9th - 12th Grade
•
Medium

Jackson Turner
Used 2+ times
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
$2,700
$3,000
$1,500
$2,100
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What industry did the founders of Anchorhead Coffee originally work in?
Audio Engineering
Culinary Arts
Marketing
Retail Management
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy did Anchorhead use to build brand awareness when opening their first coffee shop?
Billboard Advertising
Free Drink Cards
Television Advertisements
Social Media Campaigns
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a key lesson learned from Anchorhead's failed location?
Significance of location
Importance of marketing
Value of customer feedback
Need for diverse products
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a unique marketing approach used by Anchorhead?
Radio advertisements
Celebrity endorsements
Word of mouth and free samples
Hiring a PR firm
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why did Anchorhead decide to start baking their own goods?
To increase profit margins
To expand their menu
To improve product quality
To reduce labor costs
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Anchorhead initially finance their first coffee shop?
Private Investors
Crowdfunding
Bank Loan
Personal Savings
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