Starbucks Business Practices and Culture

The video explores Starbucks' economic impact, highlighting its gift card system and mobile app as key revenue sources. It traces Starbucks' growth from a single cafe to a global powerhouse, driven by product innovation and technology integration. The company faces challenges in maintaining customer connections and addressing unionization efforts while upholding its corporate culture.

How does Starbucks benefit financially from its gift cards before any products are purchased?

• They are donated to charity.

• They are considered a liability immediately.

• They provide upfront revenue.

• They are used to pay employees.

What significant change occurred in Starbucks' ownership in 1987?

• It was acquired by McDonald's.

• It merged with a tea company.

• It became a public company.

• It was sold to Howard Schultz.

Which drink is NOT mentioned as a signature Starbucks creation?

• Nitro Cold Brew

• Mocha Latte

• Pumpkin Spice Latte

• Frappuccino

What was a key technological advancement for Starbucks in 2009?

• Introduction of drive-thrus

• Creation of the Pumpkin Spice Latte

• Launch of the mobile app

• Opening of the first international store

What percentage of Starbucks transactions were made using the mobile app or Starbucks card by the end of 2021?

• 60%

• 10%

• 25%

• 44%

What is the term Starbucks uses to refer to its employees?

• Workers

• Associates

• Baristas

• Partners

What is the name of the program that gives Starbucks employees shares in the company?

• Beanstalk

• EquityBrew

• PartnerStock

• CoffeeShares

What is Starbucks' stance on unionization according to their statement?

• They are neutral on the matter.

• They prefer a direct relationship without unions.

• They fully support unionization.

• They encourage unions as intermediaries.

Which of the following is NOT a focus of Starbucks' internal culture?

• Strong relationship with employees

• Customer connection scores

• Commitment to values

• Unionization of all stores

What challenge does Starbucks face despite being the world's largest coffee chain?

• Declining coffee quality

• Increasing pressures

• Limited product variety

• Lack of brand recognition