Jim Keaney's Nike Experiment Insights

Jim Keaney's Nike Experiment Insights

Assessment

Interactive Video

Social Studies, Business

9th - 12th Grade

Hard

Created by

Aiden Montgomery

FREE Resource

The video explores the living conditions of Nike factory workers in Tangerang, Indonesia, through the experience of Jim Keaney, who lived on their wages for a month. It contrasts this with Nike's advancements in sports research and shoe development. Keaney challenges Nike executives to experience the workers' conditions firsthand.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the daily wage that the narrator lived on to understand the life of Nike factory workers?

$2.50

$1.25

$5.00

$10.00

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main focuses of Nike's sports research labs?

Designing fashionable sportswear

Analyzing running styles and foot dynamics

Creating eco-friendly materials

Developing new marketing strategies

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are labor activists accusing Nike of in Indonesia?

Providing high wages and benefits

Supporting local businesses

Encouraging low wages and poor conditions

Promoting healthy lifestyles

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much weight did Jim Keaney lose during his month living in a Jakarta slum?

10 pounds

20 pounds

25 pounds

15 pounds

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Where did Jim Keaney live during his experiment to understand Nike workers' conditions?

In a suburban house

In a Nike factory

In a Jakarta slum

In a luxury hotel

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Jim Keaney's profession before his experiment in Indonesia?

A factory worker

A soccer player

A journalist

A Nike executive

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the purpose of Jim Keaney's experiment in Indonesia?

To explore Indonesian culture

To develop new sports technology

To understand the life of factory workers

To promote Nike products

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