Heart Attack Grill: A Case Study on Obesity and Ethics

The Heart Attack Grill, a restaurant in Arizona, uses its unhealthy menu as a marketing tool. Blair River, a 570-pound spokesmodel, died at 29, raising ethical concerns. Owner John Basso claims to promote awareness of obesity risks, despite criticism. The restaurant continues to expand, with a new spokesmodel, Bernie Hart, who also faces health issues.

What is the unique selling point of the Heart Attack Grill?

• Its healthy menu options

• The potentially harmful nature of its food

• The celebrity chef who owns it

• Its location in a major city

What theme does the Heart Attack Grill use for its restaurant?

• A beach resort

• A hospital

• A circus

• A medieval castle

What was Blair River's role at the Heart Attack Grill?

• Chef

• Owner

• Nutritionist

• Spokesmodel

What was the cause of Blair River's death?

• Heart attack

• Stroke

• Diabetes

• Pneumonia

What does John Basso claim America needs to address its obesity epidemic?

• More fast food options

• Better healthcare

• Shock therapy

• Increased exercise

What did John Basso previously own before the Heart Attack Grill?

• Jenny Craig weight-loss centers

• A series of fast-food restaurants

• A health food store

• A chain of gyms

What is the main criticism against John Basso's marketing strategy?

• It is not entertaining

• It promotes healthy eating

• It glorifies obesity

• It is too expensive

What does John Basso say about stopping the Heart Attack Grill's operations?

• He wants to expand internationally

• He is considering a new menu

• He plans to stop soon

• It would be immoral to stop

Who became the new spokesmodel after Blair River?

• A local athlete

• John Basso

• Bernie Hart

• A celebrity chef

What is the Heart Attack Grill's plan for the future?

• To close down

• To open a second restaurant

• To become a health food chain

• To change its menu