Farrell's Ice Cream Parlor Business Journey

Farrell's Ice Cream Parlor Business Journey

Assessment

Interactive Video

Business, Life Skills

9th - 12th Grade

Hard

Created by

Olivia Brooks

FREE Resource

The video discusses the history and challenges of Farrell's Ice Cream Parlor, including financial struggles and management issues. An investment was made to revive the brand, but internal conflicts led to closures. A new strategy was formed by collaborating with Sweet Pete's, leading to leadership changes and the launch of a new concept. The video highlights the importance of resilience and strategic partnerships in business.

Read more

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What year did Farrell's Ice Cream Parlor reopen under new ownership?

2015

2010

2005

2020

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the total amount of debt Farrell's faced before the investment?

$1,940,000

$2,500,000

$1,500,000

$3,000,000

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of the trademark was acquired with the investment?

49%

51%

60%

70%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason for the closure of some Farrell's locations?

Lack of customers

High rent costs

Financial mismanagement

Poor marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the proposed solution to revitalize Farrell's brand?

Sell the brand

Merge with Sweet Pete's

Open more locations

Change the menu

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who was the key team member that remained committed to the new business model?

Mike

Travis

Paul

Shana

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the forecasted revenue for the new concept's first year?

$3 million

$4.2 million

$5 million

$6 million

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?