KFC: Evolution and Decline

KFC: Evolution and Decline

Assessment

Interactive Video

History, Business, Social Studies

9th - 12th Grade

Practice Problem

Hard

Created by

Aiden Montgomery

FREE Resource

The video explores the history and decline of KFC, an iconic American fast-food brand. It highlights the role of Colonel Sanders in its initial success and the impact of various ownership changes. The video discusses KFC's struggles with competition, marketing, and health perceptions, leading to a decline in the U.S. market. Despite these challenges, KFC has found significant success internationally, particularly in China.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the peak periods for KFC in terms of market share?

1980s

2004

1970s

1990s

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who was the first owner of Kentucky Fried Chicken?

Colonel Sanders

Dave Thomas

Richard McDonald

Ray Kroc

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which year did KFC have 3,400 locations, making it the largest fast food chain in the U.S.?

1964

1990

1980

1970

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company acquired KFC in 1982?

Yum Brands

Heublein

Pepsi

R.J. Reynolds

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the criticisms Colonel Sanders had about the food quality at KFC?

Worst fried chicken

Too expensive

Too bland

Too spicy

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What marketing strategy did KFC use in 2015 to revitalize the brand?

Free chicken giveaway

Celebrity Colonel Sanders

New logo

Cartoon Colonel Sanders

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major health concern associated with KFC's menu?

High sugar content

Low protein

Low fiber

High trans fats

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