KFC: Evolution and Decline

The video explores the history and decline of KFC, an iconic American fast-food brand. It highlights the role of Colonel Sanders in its initial success and the impact of various ownership changes. The video discusses KFC's struggles with competition, marketing, and health perceptions, leading to a decline in the U.S. market. Despite these challenges, KFC has found significant success internationally, particularly in China.

What was one of the peak periods for KFC in terms of market share?

• 1980s

• 2004

• 1970s

• 1990s

Who was the first owner of Kentucky Fried Chicken?

• Colonel Sanders

• Dave Thomas

• Richard McDonald

• Ray Kroc

In which year did KFC have 3,400 locations, making it the largest fast food chain in the U.S.?

• 1964

• 1990

• 1980

• 1970

Which company acquired KFC in 1982?

• Yum Brands

• Heublein

• Pepsi

• R.J. Reynolds

What was one of the criticisms Colonel Sanders had about the food quality at KFC?

• Worst fried chicken

• Too expensive

• Too bland

• Too spicy

What marketing strategy did KFC use in 2015 to revitalize the brand?

• Free chicken giveaway

• Celebrity Colonel Sanders

• New logo

• Cartoon Colonel Sanders

What was a major health concern associated with KFC's menu?

• High sugar content

• Low protein

• Low fiber

• High trans fats

What was the rumor associated with KFC's name change to initials in 1991?

• Healthier menu

• International expansion

• New ownership

• Genetically modified chickens

In which country did KFC become more successful than in the U.S.?

• India

• Brazil

• Australia

• China

What percentage of KFC's locations are now outside the U.S.?

• 80%

• 50%

• 60%

• 70%