17. ZMOT

Where is the ZMOT located according to the video?

• Between the stimulus and the point of sale

• Only at the point of sale, but before making the purchase

• It is the same as traditional marketing but with a different name

• It is when the consumer has already made the purchase and generates new information

How is the consumers’ information search different now compared to before?

• Buyers are impulsive; they don’t reflect before making purchases.

• The places where they search for information have changed, and their ability to compare has improved.

• They don’t search for information; they only trust traditional media as they always have.

• None of the above.

What does the video refer to with the concept of pre-shopping?

• Brand awareness campaigns

• The mass communication of commercial campaigns

• The research and comparison processes prior to the purchase

• All of the above

According to the video, how many ZMOTs are there in a marketing strategy?

• Only one, specifically at the purchase

• More than one, and at various moments before the purchase

• More than one, but only after the purchase

• Only one, specifically before the purchase