Typography Basics

Why is TYPOGRAPHY important in your design?

• Typography is only important for artistic expression.
• Typography is important because it enhances readability, conveys meaning, and establishes visual hierarchy in design.
• Typography has no impact on user engagement.
• Typography is irrelevant in digital design.

What is the difference between a TYPEFACE and a FONT?

• A font is the overall style of a typeface.
• A typeface is a type of font.
• A typeface refers to the color of the letters.
• A typeface is the design of the letters, while a font is a specific size and style of that typeface.

Why would you choose a SANS SERIF font over a SERIF font for text on a screen?

• SANS SERIF fonts are only suitable for print media.
• SERIF fonts are more modern and stylish for digital use.
• SANS SERIF fonts are more legible on screens.

• SANS SERIF fonts are harder to read on screens.

What is the spacing between words know as?

• kerning

• character spacing
• line spacing
• tracking

Why is important to utilise a HIERACY OF INFORMATION?

• It is important to utilise a hierarchy of information to organise data effectively, prioritise critical information, and enhance understanding.

• To ensure all data is treated equally
• To limit access to information
• To create confusion among users