Modern Campaigns in American Politics

The video explores the evolution of political campaigns in the U.S., highlighting the increased complexity and cost over time. It discusses the historical context, the role of fundraising, and the impact of social media. The video also examines the factors contributing to rising campaign expenses, such as longer election cycles and the need for professional consultants. Advertising is identified as the largest expenditure in modern campaigns. The video concludes with a call to action for viewers to subscribe for more content.

How have political campaigns in America changed since the early days of the republic?

• They have become less complex.

• They have become more complex.

• They have remained the same.

• They have become shorter.

What was the approximate spending on the 2020 presidential election?

• $1 billion

• $87 million

• $14.4 billion

• $513 million

Why have election cycles in the U.S. become longer?

• Due to a decrease in tourism dollars.

• Because candidates prefer shorter campaigns.

• Because states compete for earlier primaries.

• Due to laws mandating longer campaigns.

What is one reason modern campaigns are more expensive?

• There is less reliance on social media.

• Campaigns are shorter.

• Candidates no longer need consultants.

• Candidates hire professional consultants.

What is canvassing in the context of political campaigns?

• A strategy to reduce campaign costs.

• A method of advertising on social media.

• A way to shorten the election cycle.

• A process of calling and visiting voters to raise funds.

How do social media platforms assist political candidates?

• By limiting the length of campaigns.

• By providing free advertising.

• By helping them target ads to receptive users.

• By reducing campaign costs.

Which president was the first to fully utilize social media in their campaign?

• John F. Kennedy

• George Washington

• Barack Obama

• Franklin D. Roosevelt

What impact did social media have on Barack Obama's 2012 re-election campaign?

• It had no impact.

• It decreased his campaign donations.

• It helped craft targeted messages and increased donations.

• It made the campaign less complex.

What is the largest expense in a political campaign?

• Office supplies

• Consultant fees

• Travel costs

• Advertising

Why are political ads so prevalent during election cycles?

• They are effective.

• They are required by law.

• They are ineffective.

• They are inexpensive.