Future of Media and Content Providers

Future of Media and Content Providers

Assessment

Interactive Video

Journalism, Business

10th Grade - University

Hard

Created by

Amelia Wright

FREE Resource

The transcript discusses the evolution of media, emphasizing the importance of content quality over traditional formats like wood pulp newspapers. It explores the future of newspapers, questioning the need for comprehensive coverage by a single brand and suggesting a focus on core competencies. The speaker envisions a leaner media model, similar to modern tech companies, that leverages specialized content providers.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the speaker believe is more important than the medium itself in today's media landscape?

The quality of content

The historical significance of the medium

The speed of news delivery

The popularity of the platform

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the speaker suggest about the future of paper-based news?

It will coexist with digital media

It will be replaced by television

It will completely disappear

It will become more popular

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's view on the role of blogs and electronic services?

They are inferior to traditional media

They should be regulated more strictly

They are part of the creative destruction process

They are a temporary trend

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During the Brooklyn gathering, what question did the speaker raise about the New York Times?

Why it needs to expand its international coverage

Why it should increase its digital presence

Why it requires a large number of journalists

Why it should focus more on sports coverage

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the speaker imply about the traditional structure of newspapers?

It should focus more on entertainment

It should increase its print circulation

It is outdated and needs reevaluation

It is essential for quality journalism

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What analogy does the speaker use to describe the idea of specialized content providers?

A bookstore with a wide selection

A tech company with multiple products

An airline serving branded coffee

A restaurant offering a diverse menu

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What business practice does the speaker compare to the idea of specialized content providers?

Merging with competitors

Reducing product prices

Expanding into new markets

Outsourcing non-core activities

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