Bloomberg Equality: Female Entrepreneurship in Africa

The video discusses the African Women Entrepreneurship Cooperative (AWEC), which supports 200 women entrepreneurs across Africa. It highlights the experiences of Colette, a sand mining and construction business owner, and Shelly, a leader in branding and marketing. The video emphasizes the importance of AWEC in providing tools and skills for business efficiency and explores the challenges women face in leadership roles, advocating for gender equity.

What is the primary focus of AWEC?

• Providing financial aid to women

• Conducting research on women's issues

• Organizing in-person meetings for women

• Offering a mini MBA program for women entrepreneurs

What industry does Colette's company operate in?

• Retail

• Sand mining and construction

• Healthcare

• Technology

How did Colette start her business?

• Through a government grant

• With a large inheritance

• By winning a business competition

• By leveraging her last $6,000 and securing additional funds

What does AWEC provide to help women run their businesses more efficiently?

• Legal advice

• Financial loans

• Networking events

• Tools and skills

What was surprising to Shelly about the women she worked with in AWEC?

• Their lack of interest in branding

• Their focus on financial management

• Their theoretical approach to business

• Their practical and fearless nature

What is a significant barrier for women in leadership roles according to Shelly?

• Limited networking opportunities

• Confidence to operate at high levels

• Insufficient talent pool

• Lack of education

What does Shelly believe is necessary for achieving gender equity in boardrooms?

• Higher salaries for women

• Increased government intervention

• Development and desire from all parties

• More business schools for women