How To Measure ROI With Social Media - Social Media For Beginners 2018 (9/10)

This video, part of the social media for beginners series, focuses on understanding and tracking the return on investment (ROI) for social media efforts. It covers setting up Google Analytics to track website traffic and conversions, using Facebook Pixel for ad tracking, and monitoring email list growth and social media followers. The video emphasizes the importance of evaluating sales and testing different strategies to optimize marketing efforts.

What is the main purpose of tracking social media ROI?

• To reduce marketing costs

• To create more content

• To understand the effectiveness of your social media efforts

• To increase the number of followers

Which tool helps you understand where your website visitors are coming from?

• Instagram Insights

• Google Analytics

• Twitter Analytics

• Facebook Insights

What is the role of Facebook Pixel in social media marketing?

• To schedule posts automatically

• To create video content

• To track ad conversions and user interactions

• To increase likes on posts

Why is it important to monitor your email list growth?

• To create more email templates

• To reduce email marketing costs

• To increase website traffic

• To ensure your content is valuable

What should you do if you are not seeing growth in your social media followers?

• Post more frequently

• Reevaluate your strategy

• Ignore the metrics

• Focus on other platforms