End User

The video tutorial discusses the role of marketing in delivering products from manufacturers to end users. It emphasizes the importance of understanding and designing for end users, who are the ultimate consumers of a product or service. The tutorial highlights that while companies often sell to other businesses, the focus should remain on the end user to ensure continued sales. It also explains the relationship between producers and end users, stressing the need to keep end users in mind during product development.

What is the role of an end user in the product lifecycle?

• The person who sells the product to retailers

• The person who manufactures the product

• The person who ultimately uses the product

• The person who designs the product

Why is it important for companies to focus on end users when designing products?

• Because end users are the ones who manufacture the product

• Because end users are the ones who ultimately use the product

• Because end users are the ones who distribute the product

• Because end users are the ones who sell the product

Who should companies prioritize when designing their products?

• The distributors who transport the product

• The end users who use the product

• The manufacturers who produce the product

• The retailers who sell the product

What might happen if a company does not consider the end user in their product design?

• The company may lose business from its buyers

• The company may increase its sales

• The product may become more popular

• The product may become cheaper to produce

What is a potential consequence for producers who ignore the end user?

• Increased demand from retailers

• Loss of business from companies they sell to

• Improved product design

• Higher production costs