Facebook Testing Messenger Monetization

The transcript discusses Facebook's strategies for monetizing Facebook Live, Instagram, WhatsApp, and Messenger. It highlights the potential of video content to drive engagement and revenue, while also addressing competition from platforms like Snapchat and Pokémon Go. Facebook's strong market position is emphasized, with a focus on its leading mobile ad platforms and future revenue opportunities.

What is the primary benefit of Facebook Live according to the transcript?

• It reduces the time spent on Facebook.

• It provides a platform for text-based updates.

• It increases overall engagement and advertising revenue.

• It allows users to share photos.

How much revenue did Instagram contribute in the mentioned quarter?

• $550 million

• $1 billion

• $750 million

• $300 million

What is Facebook's current focus for WhatsApp and Messenger?

• Building out the consumer experience

• Developing a new app

• Launching new games

• Creating more video content

What type of content is Facebook more interested in according to the transcript?

• Documentaries

• Short-form content

• Live sports events

• Long-form content

How does Facebook view its competition with platforms like Snapchat?

• They plan to merge with Snapchat.

• They are not very concerned about it.

• They believe Snapchat is taking significant engagement away.

• They are very worried about it.