Marketing Mix - People

The video tutorial discusses the role of additional PS, particularly people, in marketing. It highlights how word of mouth and personal opinions are crucial for establishing a brand image in the minds of customers. The tutorial emphasizes that anyone discussing a business, whether customers or brand loyalists, is a vital part of the marketing mix.

Which additional 'P' is highlighted as crucial in marketing due to its role in word-of-mouth?

• Place

• Promotion

• People

• Price

What is considered a core function of marketing according to the second section?

• Market research

• Sales promotion

• Word-of-mouth

• Advertising

How does word-of-mouth contribute to marketing?

• By increasing product prices

• By establishing a brand image

• By reducing marketing costs

• By creating new products

Who are considered integral components of the marketing mix?

• Government agencies

• Customers and brand loyalists

• Competitors

• Suppliers

What is the primary objective of marketing as discussed in the final section?

• To increase sales

• To establish a business image

• To reduce costs

• To expand product lines