Facebook Excited About Opportunities Emerging Around Messenger, VP Says

Facebook Excited About Opportunities Emerging Around Messenger, VP Says

Assessment

Interactive Video

Business, Religious Studies, Other, Social Studies

University

Hard

Created by

Quizizz Content

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The video discusses recent announcements for Messenger, including new features like a desktop app, video watching in group chats, and the Friends tab. It highlights the focus on privacy with end-to-end encryption and the challenge of achieving interoperability between WhatsApp and Messenger. The growth of Messenger's business ecosystem is explored, emphasizing the increase in messages between people and businesses and the monetization through ads. The role of automation and bots in enhancing user experience is also covered, along with the integration of payment systems and partnerships, particularly with PayPal.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new feature allows users to watch videos during group video chats?

Friends tab

End-to-end encryption

Desktop app

Video watching in group chats

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason for the delay in interoperability between WhatsApp and Messenger?

Technical difficulties

Need for encryption solutions

Lack of user interest

Government restrictions

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Messenger primarily generate revenue from businesses?

Subscription fees

In-app purchases

Selling user data

Click to Messenger ads

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the focus of Messenger's business strategy?

Developing new hardware

Expanding into new markets

Building user-friendly products and ecosystems

Reducing operational costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are bots used in Messenger to enhance user experience?

By offering discounts and promotions

By combining automated and human messages

By providing automated responses only

By replacing human interaction entirely

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the nature of the relationship between Facebook and PayPal?

Exclusive partnership

Competitive rivalry

Collaborative but non-exclusive

Merger plans

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Facebook's approach to integrating payment systems in Messenger?

Partnering with multiple providers

Developing its own exclusive system

Relying solely on PayPal

Avoiding payment integration